This is a zip file, so you need to unzip it. Right now this unzips to a 32 gb file, so you need free disk space and you need a 32 gb (or larger) card.
And it appears to only work on the Raspberry Pi 3b _not_ the 3b+
The Wifi is different: SSID: Hemingway Password: imathirstygirl
The Raspberry pi password and user name are the defaults: login: pi pass: raspberry